The proliferation of mobile healthcare solutions have increasingly changed the way healthcare industry works today. Innovative medical technology has taken over, making health information accessible for almost everyone through various mobile solutions. As mobility continues to fuel the revolution of the healthcare industry, enabling effective interactions between patients and providers, it strengthens consumer engagement and fosters wellness at a massive scale.
Inundated by data and information, both the pharmaceutical and healthcare industries benefitted greatly from the arrival of new health-focused mobile technologies and HIPAA-compliant practices, enabling the development of a full healthcare ecosystem which caters to both the patient and the provider. As digital marketing found its footing in the healthcare industry, pharmaceutical companies turned towards educating the consumers and taking ownership of their wellbeing, becoming more engaged in the process.