Mount Travel Sobek “MTSobek” is a highly acclaimed US based adventure travel company. Headquartered in California, the company offers a variety of adventure travel packages to outdoor enthusiasts and adventurers, at more than 200 destinations around the globe.
THE PROBLEM AND THE FOLIO3 SOLUTION
MTSobek wanted to give a fresh look to its website as part of its efforts for attracting more customers and increasing public awareness about its services. It also wanted to streamline the site’s backend making it easier to update and manage. The company was therefore looking for a reliable technology partner that would not only provide them with an attractive visual design for its revamped website but would also help them choose the right technology for the design’s implementation.
After evaluating several vendors, MTSobek chose Folio3 as its development partner for this project, due to Folio3’s reputation for delivering high quality solutions and its extensive expertise in developing web based applications.
Following initial discussions with MTSobek and the requirements specified, Folio3 decided to adopt an agile developmental approach on the project, in order to minimize development time. Using a dedicated team (comprising of a project manager, a Ruby developer, a graphic designer and 2 quality assurance analysts), Folio3 developed a completely new User Interface (UI) for the website, along with a new Ruby based Content Management System (CMS) with a customized admin panel.
Thanks to Folio3’s hard work, MTSobek’s website admins can now make sizeable updates to the website in an extremely short time, significantly enhancing the overall efficiency of the content upload cycle. Furthermore, the new CMS also enables MTSobek’s marketing team to track and monitor traffic on different pages on the site, providing them with greater insight into their target audience. The revamped website has also helped MTSobek achieve its goal of reaching out to a wider audience, with the new site having gotten over 81,000 unique visitors from Jan till June 2012, as compared to 76000 unique visitors from July till December 2011 – before the revamped website was made live.
MTSobek has been so pleased with these results, that it has engaged Folio’s services for further development and enhancements to its website and continues to be strong and viable partner of Folio3.
The MTSobek website was developed entirely on Ruby on Rails, with both the backend and frontend built on this technology framework.
DEVELOPMENT METHODOLOGY USED
The MTSobek website was developed using agile software development methodology.