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Bravelets

Online retailer
selling jewelry and
accessories

The Customer

Bravelets is an online retailer that specializes in selling jewelry and accessories that are designed as symbols of hope, strength and courage.

THE PROBLEM

Bravelets only sells their products online, via their ecommerce web store. Since this is their only sales channel, they wanted to offer a more enhanced shopping experience by migrating their ecommerce operations to Shopify, along with implementing several customizations, in order to offer a better user experience on the new web store, than what is available in Shopify out of the box. As they did not have Shopify expertise in house, they were looking for a Shopify partner to assist them with the migration and the customization involved.

OUR SOLUTION

Folio3 migrated the Bravelets storefront to Shopify and also developed and implemented the customizations requested, within a short span of 2 weeks. These customizations included:

  • The ability to add multiple item variants (based on multiple attributes)
  • A customized checkout experience (visitors can checkout directly upon adding any item(s) to their cart)
  • The ability to create Brave pages and fundraise for specific causes
  • Facebook and Google Feeds generation
  • User dashboards in the My Account section listing details about the customer’s order history, Brave pages, stories and fundraising causes
  • Image optimization
  • Additional product display options based on availability of colors and brave page associations.
  • Preselection of variants based on brave page associated with the product(s)
  • Checkout customizations to facilitate the input of discount codes, brave page ID and donation recipient ID


Result

Thanks to Folio3’s efforts, Bravelets now offers much more intuitive shopping experience, which has helped boost their visitor traffic by 18% and has reduced their shopping cart abandonment rate by almost 30%.

CALL

USA408 365 4638

VISIT

1301 Shoreway Road, Suite 160,

Belmont, CA 94002

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