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Genuine People

Top Fashion Retail Store
in the US.

The Customer

Genuine People is a US based online retailer that specializes in women’s apparel, shoes, swimwear and accessories.


Genuine People’s ecommerce web store is based on Shopify Plus. The had been managing their storefront in house for the most part but being primarily a retailer, they lacked the expertise to update and customize Shopify, to deliver the shopping experience they desired from their web store. The company was looking for a reliable Shopify development partner who could help them update and maintain their website on an on-going basis. They chose to partner with Folio3, due to Folio3’s extensive expertise on the Shopify platform and reputation for quality delivery.


Genuine People had a lot of of pending customizations and updates that they wanted to implement on their web store but had been unable to do so by themselves. The Folio3 team not only developed and delivered the customizations Genuine People had in mind, but also suggested a number of enhancements to the site’s shopping experience, after conducting in-depth audit of the site’s performance and user experience. Some of customizations implemented by the Folio3 include:

  • Ajaxified shopping cart page based on single page architecture
  • Custom color swatches (for item variants) based on the exact color and texture displayed in the item image, on the Product Details page
  • A customized Collections page that displays the percentage discount between the original price and discounted price, for on sale items
  • Shopify integration with Affirm, which enables shoppers to see installment plan option offered by Affirm for the selected item on the Cart page, prior to checkout
  • Custom stock notifications (based on quantity in hand) on the Product Details page
  • Bespoke sliders with text overlays on the Collections pages
  • The ability to mass create gift cards
  • A Custom live chat option that displays the status of the support staff (away, offline, online, etc.)
  • The ability to track Affliate web traffic


Thanks to Folio3 efforts, Genuine People’s Shopify web store now offers a more refined shopping experience, which has been hailed by customers and visitors in recent customer satisfaction surveys conducted by the company. Thanks to these changes, the company has also experienced a 28% increase in recurring purchases and a substantial improvement in cart abandonment. The partnership is on-going, with the Folio3 team constantly adding new features and updates to the Shopify site.


USA408 365 4638


1301 Shoreway Road, Suite 160,

Belmont, CA 94002

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