ILLUME Media wanted to expand its readership base by developing an iPhone and iPad version of its award winning online magazine. The company wanted its mobile apps to appeal to its readers, by providing a contemporary design, an attractive UI, great usability and rock solid stability. The apps’ design, usability and stability were vital features for ILLUME Media, as both apps were expected to be downloaded by thousands of users every day and have content updated on a daily basis by its editorial staff. Moreover, being an award-winning digital news outlet with a dedicated readership, the company’s apps were bound to be compared to similar apps by major news outlets such as the Associated Press and the Washington Post, among others.
As such, it was critical for ILLUME Media that its iPhone and iPad apps reflect the same level of usability, design aesthetic and stability, as offered by its contemporaries. The company had already developed basic prototypes for both apps but lacked the resources to bring them to fruition. To help it deliver on this proposition the company chose to partner with Folio3, due to Folio3’s reputation as mobile app development specialists.