Based on Folio3’s focus on startups and its impressive track record of successful delivery, MediaMorph chose Folio3. It decided to test the waters with an initial project which was to create a prototype that optimizes and publishes multi-media content so that targeted (instead of random) content is viewed by website visitors. The prototype included custom tracking, log processing and reporting components that presented real-time data to website administrators.
MediaMorph provided detailed specifications for the initial project, but as the Folio3 architect and project manager reviewed these to come up with a technical design, they discovered a number of issues that led to an improved, more robust design. Implementation proceeded quickly once the design phase was concluded, although the inevitable adjustments typical of new product development continued to be made.
This required very close communication and collaboration between the client and the Folio3 team, with daily calls and email exchanges being the norm. A web based project management system was used to discuss and track all features and issues and monitor development progress.
As the first project drove towards conclusion well within time and budget, MediaMorph switched to a team based approach, Most of the team that had worked on the initial project now became dedicated members of the MediaMorph team at Folio3. This allowed MediaMorph a great deal of flexibility. For example, if they needed to interrupt mainstream product development work to focus on a custom project for a strategic client, they could do so without any issues. The team was theirs to manage directly and was effectively MediaMorph’s development team based offshore. |
