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Healthy Life

Australia's Leading
one-stop-shop for
Eco-Friendly Products

The Customer

Healthy Life is an Australia based retailer of natural, organic and eco-friendly cosmetics, vitamins, supplements and food items, with over 50 stores across Australia.

THE PROBLEM

Healthy Life did not have an ecommerce presence. Their business was based on traditional brick and mortar stores. As part of their expansion plans, the company wanted to branch out into ecommerce and was looking for a reliable ecommerce development partner to help them make this transition. The company wanted to create their ecommerce site on the Magento 2 platform, but lacked the expertise to create the web store in-house. They also wanted to integrate the new Magento 2 site with their Dynamics AX ERP.

OUR SOLUTION

Based on Healthy Life’s requirements Folio3 setup and deployed a brand new Magento 2 Open Source based ecommerce site for them. The Folio3 team also developed and implemented a number of custom features on the storefront, which are supported by Magento 2 out of the box. These customizations include:

  • Custom volume based discounts (applicable on specific dates for e.g. certain holidays)
  • Addition of event management functionality in Magento 2, using which the company can offer discounts on certain products (related to the event) on the site, for e.g. (discounts on organic honey on detox day)
  • Addition of a testimonials section to the web store
  • Integration with Microsoft ClickDimensions (for email marketing)
  • Integration with AfterPay – for zero markup installment options for purchases
  • Store Locator (based on geo-location)
  • Addition of a loyalty points management system

Folio3 also integrated all the web store with Healthy Life’s Dynamics AX ERP, via our Dynamics AX Magento Connector. The integration provides seamless transfer of orders and customers, item data and inventory levels, fulfillment, payments and refunds between Magento and the Dynamics AX ERP. The Magento 2 web store together with the Dynamics AX integration was made live within a span of four months.

Result

Thanks to the new Magento 2 storefront, Healthy Life has been able to double its monthly sales revenue, while reducing their sales support staff (from a team of 5 to 2). The company’s customer base has also expanded considerably with new customers signing up on the web store.


The partnership is on-going, with the Folio3 team adding new features and updates to the web store.

Testimonial

CALL

USA408 365 4638

VISIT

1301 Shoreway Road, Suite 160,

Belmont, CA 94002

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